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Powered by Cubanelle 1.2 · calibrated against 500+ Google Ads accounts

Your Google Shopping, run every day.

It stops the products that lose money, fixes the listings Google is holding back and moves the budget to what sells, across Google Ads and Google Merchant Center. You run the store.

Our latest AI model, Cubanelle 1.2, judges every product against its own break-even and acts only when the evidence is strong enough.

  • No setup fee
  • No retainer
  • No contract
  • Just 5% of your ad spend

Free plan, no card: get a written review of your store and see everything Optimize would change.

Works withGoogle AdsGoogle Merchant CenterShopify feedsShopping · Performance Max · Search

Why it works

Google Ads done by hand can't keep up.

Run by hand

  • A monthly review, when someone has time
  • A few search terms checked
  • One target for every product
  • Broken tracking found weeks later
  • A retainer, or your evenings

Run by UltraROAS.ai

  • Every day, as soon as Google's data refreshes
  • Every search term and every product
  • Every product against its own break-even
  • Sales-based changes pause the moment tracking looks broken
  • 5% of the Google Ads spend we manage. No setup fee.

Free, no card

Start with a written review of your store.

Connect Google Ads and Google Merchant Center and, once your first import finishes, you get a plain-English review of your account: what's holding it back, whether your sales tracking can be trusted, and what Optimize would do first. Print it or save it as a PDF for your team or your client.

  • Built from your own Google Ads and Google Merchant Center figures
  • The biggest opportunities first, by the money at stake
  • Ask UltraROAS.ai anything after: what changed, how sales are going, or a summary for your client

What one press does

More sales. More profit. No busywork.

  • Scale what sells

    Profitable campaigns get more budget in small, steady steps, so you grow spend on the products that make you money.

  • Listings that sell

    Weak titles and disapprovals in Google Merchant Center are fixed, so more of your products show and get clicked.

  • Budget moved to winners

    Search terms and products that take clicks without selling are switched off, so that budget goes behind what sells.

  • Safe by default

    Every change is recorded with an undo, stays within limits you set, and a campaign you pause stays paused.

When tracking breaks

If your sales tracking breaks, Optimize stops guessing.

A theme update, a new checkout or a cookie banner can stop purchases reaching Google Ads. Then every product looks like it doesn't sell. Optimize spots it, holds every sales-based change and tells you what needs fixing, so a reporting fault can't switch off the products that really sell. Once purchases come through again, it picks up where it left off.

  • Every change recorded

    See what changed, when and why, in one history.

  • Limits you set

    Set your daily spend and the biggest single budget increase Optimize can make.

  • Your feed stays in charge

    Prices, stock, links and identifiers are never replaced.

  • Signed in with Google

    Connected through Google's own sign-in. No passwords shared.

Profit, not just ROAS

Every product judged against its own profit.

A $24 lantern and a $189 jacket don't need the same return to make money. Optimize uses each product's cost of goods to see which ones actually make you money, then scales the winners and stops the ones that lose.

  • Cost of goods from your Google Merchant Center feed, or set your own in Settings
  • No cost of goods yet? It starts at 30% until you set yours
  • Budget goes to the products that make money, not just the ones with the highest ROAS

Pricing

One simple price.

Our fee grows only when your ad budget does. Agencies pay the same 5% on each client's spend.

5%

of your Google Ads spend

Spend $1,000, pay $50. That's it.

  • No setup fee
  • No subscription, no minimum, no tiers
  • No contract: cancel anytime
  • Every feature included
  • Branded reports too
  • As many stores as you like
  • Free plan first, no card
Try it free

Free plan, no card: see everything Optimize would change before you pay

FAQ

Questions

More answers in the Help center, or contact customer support.

Do I need a card to start?
No. On the free plan you get a written review of your store, every report and finding, and exactly what Optimize would change, for as long as you like, without anything being sent to Google. When you want UltraROAS.ai to make the changes, add a card: your plan starts then, and the 5% fee applies to spend from that day. If you never add a card, nothing is charged.
How much does it cost?
Our fee grows only when your ad budget does. It's exactly 5% of the Google Ads spend UltraROAS.ai manages, from the day you add a card; nothing is charged on the free plan. No setup fee, subscription, minimum, maximum, credits or tiers, and every feature is included.
Do I have to approve every change?
No. Press Optimize once and it makes the profitable fixes for you, then keeps running every day by itself, however many products a fix touches. Every change is recorded, budgets and targets move in small steps, and a campaign you pause in Google Ads stays paused. Only changes that start somewhere else wait for you, such as a product a rule flags for review. Undoing a change is one click and goes straight to Google.
Do I need to log in every day?
No, it's automatic. Every day we pull your latest Google Ads and Google Merchant Center results, check your product pages and Google settings, and Optimize runs again, making the changes that pay with no approval needed. At 9am your time, everyone on the store gets an email listing what changed, and anything can be undone in one click. You don't need to log in. We only contact you when something needs a person, like broken purchase tracking or another tool editing your ads.
Can it change my prices, stock or product links?
No. Your feed keeps ownership of prices, availability, links and identifiers. Improvements such as better titles and product labels go through UltraROAS.ai's own supplemental source in Google Merchant Center, so your feed itself is never edited.
Will it undo changes I make myself?
While Optimize is on, it manages your campaigns, so edits made in Google Ads are replaced on its next run. The one exception is pausing: pause a campaign in Google Ads and Optimize keeps it paused and shows it on your dashboard. Stop Optimize at any time to manage everything yourself.
Is it for agencies too?
Yes, with no separate plan. Sign up like anyone else, add each client as a store from your Google connection or manager account, and optimize them all in one click. Every account can put its own brand and domain on reports, and you pay the same 5% of each client's spend on one card.
Is it right for a brand-new store?
It's built for stores that already know which niches, countries and products sell. UltraROAS.ai optimizes Google Ads and Google Merchant Center for those stores. If the niche, the country or the store itself still needs work, start at terryecom.com (opens in a new tab).
What access does it need?
Google Ads and Google Merchant Center, connected through Google's own sign-in. No store plugin, no Shopify access and no shared passwords.
What happens when I cancel?
Cancel from Settings, Billing at any time; your plan ends straight away, with no notice period or cancellation fee, and you're back on the free plan: your reports keep updating and Optimize keeps showing what it would change. We charge the fee on the spend managed up to then straight away, and anything Google settles for those days once the month closes. Your Google Ads account stays exactly as it is: we don't undo budgets, targets, negatives or exclusions, because rolling them back can hurt your sales. The listing fixes we added in Google Merchant Center come out, and our supplemental source is unlinked, so your own feed takes over. Campaigns built with UltraROAS.ai keep running in your Google Ads account when your plan ends. If you ask us to put Google Ads back the way it was, they are paused, not deleted, so you can turn them back on yourself.
What happens if a payment fails?
UltraROAS.ai stops making changes straight away and emails you. We retry your card once a day for 7 days and warn you a day before the end; saving a new card charges it straight away. If the fee is still unpaid after 7 days, the plan ends exactly as when you cancel: Google Ads stays as it is and the listing fixes we added in Google Merchant Center come out. Once you pay, one press of Optimize puts the listing fixes back.

See what Optimize would change for your store.

Free, no card. Nothing is sent to Google until you say so.

No setup fee. No card for the free plan. Cancel anytime.