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How it works

Connect. Press Optimise. Watch it work.

From sign-up to your first results takes minutes, not weeks.

Start 7-day free trial

Cancel anytime. No commitments.

The three steps

  1. 01

    Connect Google

    Sign in with Google and pick your Google Ads account and Merchant Center. We import your products, campaigns, search terms and sales history.

  2. 02

    Press Optimise

    Press Optimise once. It makes the fixes for you, then runs again every day.

  3. 03

    See the before and after

    Open Reports to see the before and after of every change.

What Optimise does for you

Every run checks your whole account, not just the obvious problems.

  • Stop what never sells

    Stops products and search terms that spend money and never sell.

  • Negative keywords

    Adds negative keywords, in Search and Performance Max campaigns.

  • Listings that get approved

    Fixes Merchant Center disapprovals and rewrites weak product titles.

  • Budget follows the sales

    Moves budget towards the campaigns and products that make you money.

  • Waits if tracking looks broken

    Holds off on sales-based changes while your conversion tracking looks broken.

Terry Ecom, founder of UltraROAS.ai

Terry Ecom

Founder

The algorithm

Expert built, AI enhanced daily.

The decisions behind Optimise come from our own algorithm, built on 9 years of Meta and Google dropshipping experience and over 8 figures in revenue, and 14 months in development. It's designed and curated by Terry Ecom and his team of Google Ads agency experts, on his own dropshipping stores, and always enhanced with the latest knowledge thanks to AI. Not Google's recommendations tab.

  • Made for Google Ads and Merchant Center, and nothing else.
  • Always learning: every change is measured in Google afterwards, and what works feeds the next release.
  • Waits for real evidence before acting, so one quiet week doesn't get a good product switched off.
  • Judges each product on its own merits, not against a one-size-fits-all average.
  • Only one algorithm ever runs, and every account moves to the newest release automatically. Nothing to install, no settings to tune.
  • How it decides stays private. That's what makes it ours, and what keeps it ahead.
Meet our latest AI model

You stay in control

Hands-off doesn't mean out of sight.

  • Every change recorded

    See what changed, when and why.

  • A daily limit

    Cap how much Optimise can change.

  • Your decisions win

    It never overrides a change you made yourself in Google Ads.

  • Your feed stays in charge

    Prices, stock, links and identifiers stay yours.

  • No silent overwrites

    If another tool changed something first, we stop and show you instead of overwriting it.

One simple price

For private clients and agencies.

5%

of your Google Ads spend

  • 7-day free trial, with nothing charged on trial spend.
  • No subscription, minimum or tiers.
  • Cancel anytime. No commitments.
  • Every feature included: reports, white-label and agency client workspaces.
How It Works: Connect Google, Press Optimise | UltraROAS.ai