How much does a Google Ads agency cost?

Percentage of ad spend: commonly 10% to 20%, often with a monthly minimum. Flat retainer: about $750 to $5,000+ a month, depending on account size and scope. Setup or onboarding: often $500 to $5,000+ before any work starts. Contracts: many ask for three to twelve months. Checked 3 November 2026.

How does UltraROAS.ai pricing compare with a Google Ads agency?

Google Ads agency: Commonly 10% to 20% of ad spend, often with a monthly minimum, or a retainer of about $750 to $5,000+ a month. Setup often $500 to $5,000+. UltraROAS.ai: 5% of the Google Ads spend it manages. No subscription, minimum, maximum or setup fee.

When is a Google Ads agency the better choice?

You want someone to own strategy, creative and landing pages, not just the account. You advertise on many channels and want one team running all of them. You want a person to meet with every month.

When is UltraROAS.ai the better choice?

You know what sells and want Google Ads and Google Merchant Center kept tidy every day. You'd rather pay a small share of spend than a retainer and a setup fee. You want to see every change and its result, not a monthly summary.

All comparisons

UltraROAS.ai vs a Google Ads agency

An agency gives you people, strategy and creative. UltraROAS.ai gives you the daily optimization work for a fraction of the fee.

Try it free See side by side

No setup fee
No contract
Just 5% of your ad spend

Free plan, no card: see everything Optimize would change before you pay

Built by Terry Ecom

Google Ads agency

Price

Commonly 10% to 20% of ad spend, often with a monthly minimum, or a retainer of about $750 to $5,000+ a month. Setup often $500 to $5,000+.

Who makes the changes

The agency's team, on their schedule.

UltraROAS.ai

Price

5% of the Google Ads spend it manages. No subscription, minimum, maximum or setup fee.

Who makes the changes

UltraROAS.ai makes them, within limits you set. Every change is recorded with the before and after.

Google Ads and Google Merchant CenterOptimize all now

Checked 3 November 2026

5% of ad spend · No setup fee

Side by side

Google Ads agency vs UltraROAS.ai

Price: Google Ads agencyCommonly 10% to 20% of ad spend, often with a monthly minimum, or a retainer of about $750 to $5,000+ a month. Setup often $500 to $5,000+.; UltraROAS.ai5% of the Google Ads spend it manages. No subscription, minimum, maximum or setup fee.
At $1,000 a month in ad spend: Google Ads agencyUsually a minimum retainer of $750 a month or more, often plus a setup fee.; UltraROAS.ai$50 a month: 5% of the Google Ads spend we manage.
What it does: Google Ads agencyPeople plan, build and manage your account. Many also cover strategy, creative and reporting.; UltraROAS.aiFixes Google Ads and Google Merchant Center for you when you press Optimize, then keeps running every day.
Who makes the changes: Google Ads agencyThe agency's team, on their schedule.; UltraROAS.aiUltraROAS.ai makes them, within limits you set. Every change is recorded with the before and after.
Built for: Google Ads agencyBusinesses that want to hand over their ads completely.; UltraROAS.aiShopify and dropshipping stores on Google Shopping and Performance Max, and the agencies that run them.
How to start: Google Ads agencyA call, a proposal and usually an onboarding fee.; UltraROAS.aiFree plan, no card: see everything Optimize would change before you pay

Compared	Google Ads agency	UltraROAS.ai
Price	Commonly 10% to 20% of ad spend, often with a monthly minimum, or a retainer of about $750 to $5,000+ a month. Setup often $500 to $5,000+.	5% of the Google Ads spend it manages. No subscription, minimum, maximum or setup fee.
At $1,000 a month in ad spend	Usually a minimum retainer of $750 a month or more, often plus a setup fee.	$50 a month: 5% of the Google Ads spend we manage.
What it does	People plan, build and manage your account. Many also cover strategy, creative and reporting.	Fixes Google Ads and Google Merchant Center for you when you press Optimize, then keeps running every day.
Who makes the changes	The agency's team, on their schedule.	UltraROAS.ai makes them, within limits you set. Every change is recorded with the before and after.
Built for	Businesses that want to hand over their ads completely.	Shopify and dropshipping stores on Google Shopping and Performance Max, and the agencies that run them.
How to start	A call, a proposal and usually an onboarding fee.	Free plan, no card: see everything Optimize would change before you pay

Their details from ALM Corp, Google Ads management pricing in 2026, checked 3 November 2026. Prices change, so check theirs before you decide.

Choose a Google Ads agency if

You want someone to own strategy, creative and landing pages, not just the account.
You advertise on many channels and want one team running all of them.
You want a person to meet with every month.

Choose UltraROAS.ai if

You know what sells and want Google Ads and Google Merchant Center kept tidy every day.
You'd rather pay a small share of spend than a retainer and a setup fee.
You want to see every change and its result, not a monthly summary.

Pricing

What Google Ads agency costs vs UltraROAS.ai

Google Ads agency

Percentage of ad spend: commonly 10% to 20%, often with a monthly minimum.
Flat retainer: about $750 to $5,000+ a month, depending on account size and scope.
Setup or onboarding: often $500 to $5,000+ before any work starts.
Contracts: many ask for three to twelve months.

Checked 3 November 2026.

UltraROAS.ai

5% of the Google Ads spend it manages. No subscription, minimum or maximum.
No setup fee
No contract. Cancel anytime.
Free plan, no card: see everything Optimize would change before you pay

See full pricing

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Connect Google Ads and Google Merchant Center, then press Optimize once.

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No setup fee. No card for the free plan. Cancel anytime.