One simple price.
No setup fee. No retainer. No contract. Just 5% of your ad spend.
Free plan, no card: see everything Optimize would change before you pay · No setup fee · Cancel anytime
Built by Everything included, for every store
5%
of your Google Ads spend
Spend $1,000, pay $50. That's it.
Free plan, no card
- One-click Optimize that keeps working every day
- Budget moved to what sells, with a Monday email
- Google Merchant Center fixes and listing rewrites
- Before and after on every change
- Custom reports with your own logo, colors and domain
- As many stores as you like, on one login and one card
- Profit estimates with cost of goods by product type
- Free Profit Labels on every product, every day
- Team members, alerts and scheduled reports
No setup fee. No card for the free plan. Cancel anytime.
What you would pay
5% of the Google Ads spend UltraROAS.ai manages, the same at every size. Nothing on spend during the trial.
Monthly fee$50No minimum, no maximum
How it works
Try it free. Pay only once it's working for you.
1. Connect Google
Sign in with Google and choose your Google Ads and Google Merchant Center accounts. It's free.
2. See what we'd fix
On the free plan, see every report and exactly what Optimize would change, for as long as you like. Nothing is sent to Google.
3. Switch it on
Add a card when you want the changes made. From that day you pay 5% of your Google Ads spend.
Compare
Agency-level optimization, without the agency.
If you spend $1,000 a month on Google Ads
Google Ads agency
$750+/mo
typical minimum retainer, often plus a setup fee
Self-serve tool
$299+/mo
plus the hours you spend making the changes
UltraROAS.ai
$50/mo
5% of the Google Ads spend we manage. Nothing else.
| Google Ads agency | Self-serve tool | UltraROAS.ai | |
|---|---|---|---|
| What it costs | No: 10–20% of spendor a $750–$5,000+ monthly retainer | Partly: From $299/morises with spend, overage charges | Yes: 5% of managed spendSpend $100 a day, pay $5 a day |
| Setup fee or minimum | No: Often bothsetup often $500–$5,000+ | Yes: No setup feefree trial, monthly or yearly plan | Yes: No setup feeno minimum, cancel anytime |
| Who makes the changes | Partly: Their teamon their schedule | No: Youusing its rules and scripts | Yes: Done for you, dailywithin limits you set |
| Product feed fixes | Partly: Varies by agency | Partly: Suggestions onlyyou apply them yourself | Yes: Done for you, dailyin Google Merchant Center |
| See every change | Partly: Monthly report | Partly: Depends on setup | Yes: Every change loggedwith the before and after |
UltraROAS.ai
- What it costs
- Yes: 5% of managed spendSpend $100 a day, pay $5 a day
- Setup fee or minimum
- Yes: No setup feeno minimum, cancel anytime
- Who makes the changes
- Yes: Done for you, dailywithin limits you set
- Product feed fixes
- Yes: Done for you, dailyin Google Merchant Center
- See every change
- Yes: Every change loggedwith the before and after
Google Ads agency
- What it costs
- No: 10–20% of spendor a $750–$5,000+ monthly retainer
- Setup fee or minimum
- No: Often bothsetup often $500–$5,000+
- Who makes the changes
- Partly: Their teamon their schedule
- Product feed fixes
- Partly: Varies by agency
- See every change
- Partly: Monthly report
Self-serve tool
- What it costs
- Partly: From $299/morises with spend, overage charges
- Setup fee or minimum
- Yes: No setup feefree trial, monthly or yearly plan
- Who makes the changes
- No: Youusing its rules and scripts
- Product feed fixes
- Partly: Suggestions onlyyou apply them yourself
- See every change
- Partly: Depends on setup
Competitor figures from public pricing and industry sources, checked 3 November 2026.
UltraROAS.ai vs a Google Ads agencySee detailed comparisons with sources
Running several stores, or an agency?
Same sign-up, same price. Add every store or client to one login, put your own brand on their reports, and pay 5% of each one's Google Ads spend, all on one card.
No surprises
Billing and canceling
Settings, Billing shows every account's spend and the fee on it, updated daily. The full detail is in our billing, cancellation and non-payment policy.
Free plan, no card
No card and no end date. Your data and reports keep updating and Optimize shows exactly what it would change, but nothing is sent to Google and nothing is charged. If you never add a card, nothing is ever charged.
Your plan starts when you add a card
A card is needed when you want Optimize to make its changes in Google Ads or Google Merchant Center. Saving it starts your plan straight away, and the 5% fee applies to the Google Ads spend UltraROAS.ai manages from that day.
How you're charged
In US dollars, separately from Google's bill for your ads: each time the fee reaches your charge limit ($50 at first, rising to $500 as payments go through), and the rest a few days after each month ends. No minimum, maximum, credits, tiers or setup fees. Tax is added where it applies. Fees are for spend already managed, so they aren't refunded; if Google's settled numbers come in lower, the difference is credited to your next invoice.
What happens if you leave
Cancel anytime; your plan ends straight away
Cancel from Settings, Billing, with no notice period and no cancellation fee. The fee on the spend managed up to then is charged straight away, and anything Google settles for those days after the month closes.
If a payment fails, changes pause straight away
We email you and retry your card once a day for 7 days, with a warning a day before the end. If the fee is still unpaid after 7 days, the plan ends just as if you had canceled. Once you pay, one press of Optimize puts the listing fixes back.
What happens to your accounts when you cancel or don't pay
Your Google Ads account stays exactly as it is: budgets, targets, negatives and exclusions aren't rolled back, because undoing them all at once can hurt your sales. The listing fixes we added in Google Merchant Center come out and our supplemental source is unlinked, so your own feed takes over; your products are not deleted. You go back to the free plan: your data and reports keep updating and Optimize keeps showing what it would change, with nothing sent to Google. If you'd rather have Google Ads put back the way it was, you can ask for that in Settings, Billing, or when you disconnect Google or delete a workspace.
Campaigns built with UltraROAS.ai keep running
They stay in your Google Ads account when your plan ends. If you ask us to put Google Ads back the way it was, they are paused, never deleted, so you can turn them back on yourself. Your data and reports keep updating on the free plan, and you can always export your data.
(opens in a new tab)Why I built this
Your next breakthrough is closer than you think.
Most stores are one fix away from growth. I built UltraROAS.ai to find that fix fast, then keep you moving: approved, optimized and scaling.
- 1,200+Google Merchant Center accounts approved
- 190+dropshipping stores scaled on Google Ads
- $10M+in ecommerce revenue scaled
Terry Ecom (opens in a new tab)Google Ads operator and Google Merchant Center specialist
Pricing questions
Something else? Contact customer support
How much does it cost?
What counts as ad spend?
Can I add more than one store?
I'm an agency. Is there a different plan?
Is anything not included?
What happens when I cancel or a payment fails?
See what UltraROAS.ai would change in your account, free.
No setup fee. No card for the free plan. Cancel anytime.