Help center
Straight answers to what people ask before they connect Google: your accounts, what changes, what it costs and how to leave.
Getting started
Your accounts, the access we need, setup and security.
- Who owns my Google Ads account?You do. You connect accounts you own or manage, and everything Optimize builds stays in them.Read the answer
- What access does UltraROAS.ai need?Google Ads and Google Merchant Center, connected through Google's own sign-in. No store plugin and no shared passwords.Read the answer
- Do I need both Google Ads and Google Merchant Center?You can start with either. Connecting both lets us tie ad spend to your product listings.Read the answer
- How long does setup take?Connecting takes a couple of minutes. Your first figures appear once the first import finishes.Read the answer
- Is UltraROAS.ai for agencies?Yes, with no separate plan. Add each client as a store and pay the same 5% of each client's spend on one card.Read the answer
- Is my data safe?We connect to Google with OAuth, encrypt Google tokens, separate every workspace's data and log every change.Read the answer
How Optimize works
What it changes in Google Ads and Google Merchant Center, and what it never touches.
- Which campaigns does Optimize change?The Shopping, Search and Performance Max campaigns in the Google Ads accounts you connect, within the daily spend you set.Read the answer
- Will it change my prices, stock or product links?No. Your feed keeps ownership of prices, availability, links and identifiers.Read the answer
- What changes in my product feed?Your own feed isn't edited. Improvements are added alongside it through our supplemental source in Google Merchant Center.Read the answer
- What are Profit Labels?A free daily label on every product, from 1-profit to 6-unseen, in a custom label your campaigns can filter on.Read the answer
- Can I undo a change?Yes. Every change is recorded, and you can undo it in one click. The undo goes straight to Google.Read the answer
- What happens to edits I make in Google Ads?While Optimize is on, it manages your campaigns, so edits are replaced on its next run. Campaigns you pause stay paused.Read the answer
- What if my conversion tracking breaks?Optimize holds off on sales-based changes while your tracking looks broken, and tells you.Read the answer
Pricing and billing
What it costs, when a card is needed and what happens if a payment fails.
- How much does UltraROAS.ai cost?Exactly 5% of the Google Ads spend UltraROAS.ai manages, from the day you add a card. No setup fee.Read the answer
- Do I need a card?Not to see everything. A card is needed only when you want UltraROAS.ai to send changes to Google.Read the answer
- What happens if a payment fails?Changes pause straight away and we retry your card daily. If it stays unpaid, the plan ends as when you cancel.Read the answer
Canceling and disconnecting
What stays in your Google accounts and what comes out when you leave.
- What happens if I cancel?Your plan ends straight away and you go back to the free plan. Google Ads stays as it is, and the listing fixes we added in Google Merchant Center come out.Read the answer
- What happens if I disconnect Google?We take our values out of Google Merchant Center first, then remove our access. Google Ads stays as it is unless you choose otherwise.Read the answer
Still have a question?
Contact us, or see it on your own accounts.
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