What are Profit Labels?

Profit Labels put each product's result in one of your Google Merchant Center custom labels every day, so you or your agency can build campaigns on them: push the profitable ones harder, give products Google isn't showing a budget of their own, and cut back on the ones that lose money. They're free on every plan.

Products are judged on profit, not ROAS: against their own break-even return after cost of goods, or your target return where cost of goods isn't known. A product needs enough spend and clicks before it's called profitable, losing or not selling; until then it's too early.

A label changes at most once a week, so campaigns built on them aren't reshuffled every day, and nothing changes while your purchase tracking is broken, when every product would look like it sells nothing.

The labels go into a custom label slot your feed doesn't use, through our supplemental source; your own feed isn't edited. Owners and administrators can turn them off on the Product groups page.

• 1-profit: clearly above break-even. Give these more budget.
• 2-even: within 10% of break-even. Leave them running.
• 3-loss: clearly below break-even. Cut back, or check the price and margin.
• 4-no-sales: enough spend and clicks that no sale isn't chance. Fix the listing or exclude it.
• 5-too-early: some traffic, too little to judge yet.
• 6-unseen: Google didn't show it. Give it a campaign of its own.