Optimize works on the Shopping, Search and Performance Max campaigns in the Google Ads accounts you connect to a store. Once it's on, it manages those campaigns and, without asking first:
- Moves budget between campaigns, within the total daily spend you set for each account.
- Pauses campaigns that lose money and stops products and search terms that never sell.
- Adds negative keywords, including in Performance Max.
- Builds and turns on new Shopping campaigns for products no campaign shows.
- Moves budgets and targets in small steps, one change per campaign at a time.
The full detail: Terms of service.
See it on your own accounts
Free plan, no card: see everything Optimize would change before you pay.