Google Ads & Google Merchant Center guides
What we fix every day for Shopify and dropshipping stores, written up so you can do it yourself.
Google Merchant Center
Disapprovals, suspensions, product data and listings that get more clicks.
- How to Fix Disapproved Products in Google Merchant CenterThe common reasons Google Merchant Center disapproves products, how to find them, and how to fix them without breaking your feed.Read the guide
- Google Merchant Center Product Titles That Sell on Google ShoppingHow to write Google Merchant Center product titles that match what shoppers search for: length, word order, attributes and what to avoid.Read the guide
- How to Fix a Price Mismatch in Google Merchant CenterWhy Google Merchant Center flags mismatched prices, the usual causes on Shopify stores, and how to fix and prevent them.Read the guide
- Google Merchant Center Misrepresentation Suspension: What It Means and How to Fix ItWhat Google's misrepresentation policy covers, why stores get suspended for it, and what to fix on your site before you request a review.Read the guide
- Missing GTIN in Google Merchant Center: GTIN, MPN, Brand and identifier_existsWhen Google Merchant Center needs a GTIN, what to do for own-brand, custom and dropshipped products, and when to use identifier_exists.Read the guide
- Google Merchant Center Image Requirements and How to Fix Image DisapprovalsGoogle Merchant Center image rules for 2026 and 2027, the reasons images get rejected, and how to fix promotional text and size problems.Read the guide
- Google Merchant Center Supplemental Data Source: Fix Your Feed Without Editing ShopifyWhat a supplemental data source is in Google Merchant Center, how to set one up, and how it lets you improve titles and attributes without touching your main feed.Read the guide
- Google Product Category vs Product Type in Google Merchant CenterThe difference between google_product_category and product_type, when to set each one, and how product type helps structure Shopping and Performance Max campaigns.Read the guide
- Google Merchant Center Descriptions, Product Highlights and Product DetailsHow to write Google Merchant Center product descriptions, highlights and details that help Google Shopping and AI Mode understand your products.Read the guide
- Google Merchant Center Shipping Settings: Fix Missing Shipping and Delivery TimesHow to set up shipping costs and delivery times in Google Merchant Center, fix missing shipping disapprovals and keep shipping consistent with your store.Read the guide
Google Shopping and Performance Max
Budgets, bidding, search terms and moving spend to what sells.
- Move Google Ads Budget to Best Sellers with Google Merchant Center LabelsHow to stop wasting Google Shopping and Performance Max budget on products and search terms that never sell, and use Google Merchant Center custom labels to move it to your winners.Read the guide
- How to Add Negative Keywords to Performance MaxHow negative keywords work in Performance Max, campaign-level vs account-level negatives, and how to choose search terms to exclude for a Shopify store.Read the guide
- Google Ads "Limited by Budget": What It Means and Whether to Raise ItWhat Limited by budget means for Shopping and Performance Max campaigns, how to check lost impression share, and when raising the budget is profitable.Read the guide
- Use the Search Terms Report to Find Searches That Never SellHow to read the Google Ads search terms report for Shopping and Performance Max, find wasted spend and turn converting searches into better titles.Read the guide
- Target ROAS for Google Shopping and Performance Max: How to Set ItHow Target ROAS bidding works, what it needs, how to pick a target from your margins, and how to change it without hurting results.Read the guide
- Comparison Shopping Services (CSS): Why UK and European Stores Should Use OneHow a Comparison Shopping Service places your Shopping ads in the UK, Switzerland and the EEA, why using one other than Google Shopping can lower what you pay per click, and how to choose and switch.Read the guide
- Break-Even ROAS: How to Calculate It for Google Shopping and Performance MaxThe formula for the ROAS at which a sale pays for its own ads, a worked example, and how to turn it into a Target ROAS for Shopping and Performance Max.Read the guide
- Performance Max Not Spending or Getting Few Impressions: How to Fix ItThe usual reasons a Performance Max campaign for an online store spends little or nothing, in the order to check them, with Google's own guidance.Read the guide
- Google Shopping Clicks but No Sales: What to CheckWhy Shopping and Performance Max ads get clicks without orders, how to tell a tracking problem from a real one, and what to fix in each case.Read the guide
- How to Scale Google Shopping and Performance Max Without Losing ROASWhen a campaign is ready for more budget, how much to add at a time, what to watch afterwards, and when to stop scaling.Read the guide
- Performance Max vs Standard Shopping for an Online StoreWhere each campaign type shows your products, how much control each gives you, what happens when both include the same products, and which to start with.Read the guide
Choosing who runs your Google Ads
What agencies cost, what software does, and how to keep control of your account.
- How Much Does a Google Ads Agency Cost? Fees for Online Stores in 2026The ways Google Ads agencies charge, typical fees for each, what the fee usually covers, and how to work out the real monthly cost at your ad spend.Read the guide
- Google Ads Agency vs Software vs Doing It Yourself: Which Fits an Online StoreWhat each option costs, what the daily work actually is, and how to choose by ad spend, time and how much of the work you want to hand over.Read the guide