What misrepresentation means
Google's misrepresentation policy is about trust. Google does not allow listings or websites that leave out information shoppers need, or that present the business or its products in a way that isn't accurate, realistic and truthful.
It applies to the whole account, not one product, which is why the result is usually a suspension rather than a single disapproval. Google says it may review your listings, website, accounts and third-party sources when deciding.
What usually triggers it on ecommerce stores
- No clear way to contact the business: no real address, phone number or email on the site.
- Missing or hard-to-find return, refund, shipping and privacy policies, or policies that contradict each other.
- Shipping times or costs that differ between the product page, the policy page and Google Merchant Center.
- Prices, discounts or countdown timers that are not real, or a "was" price the product was never sold at.
- Claims the store cannot back up, such as unrealistic results or official endorsements.
- A business name or identity that does not match across the site, the checkout and Google Merchant Center.
Fix the site before you ask for a review
A review is only worth requesting once the site has changed. Go through it as a first-time shopper would.
- Add a contact page with your business name, a physical address, an email address and, if you have one, a phone number.
- Publish clear return, refund and shipping policies, link them from every page footer and the checkout, and make them match your Google Merchant Center settings.
- Remove fake urgency, unverifiable claims and discounts that are not real.
- Check that checkout is secure and shows the full price, including shipping, before payment.
- Make sure the business name in Google Merchant Center matches the site.
- In Products, then Needs attention, open the account's setup and policy issues and request a review. Explain what you changed.
After the review
Google treats serious violations as egregious, and it reinstates those accounts only in compelling circumstances. Be thorough, accurate and honest in your appeal, and don't open a new account to get around a suspension.
How UltraROAS.ai does this for you
Misrepresentation is fixed on your website, not in your product data, so it is something only you can do. UltraROAS.ai keeps your listings on the right side of it: the titles and descriptions it rewrites use only facts already in your product data, and it never adds prices, discounts or promotional claims.