Why these fields matter now
Titles decide most of the searches you show for, but descriptions, highlights and details give Google the facts behind them. Google says product highlights and product details help shoppers find products on AI-driven surfaces such as AI Mode in Google Search, as well as in regular results.
Descriptions
- Describe the product itself: what it is, what it is made of, how it fits or works and who it is for.
- Put the most important facts first.
- No promotional text, prices, shipping or store policies, and nothing that isn't on the product page.
Product highlights
- Short, quick-to-scan points about the product's most important features.
- At least 2 and up to 100, each up to 150 characters. Google recommends 4 to 6.
- Describe only the product, not accessories, similar products or your business.
Product details
Product details are a specification table: an optional section name, an attribute name and a value, such as General, Material, 100% cotton. Up to 100 are allowed, each value up to 150 characters. Use them for facts not covered by other attributes, such as dimensions, care instructions or compatibility.
Stay factual
Every word should be true of the product and supported by your product page. Copying a supplier's text is common for dropshipping stores, and rewriting it in your own words from the real product facts makes listings clearer and more distinct.
How UltraROAS.ai does this for you
UltraROAS.ai checks descriptions for missing, short, overly long or promotional text, and products with too few highlights or no details. It writes better values with AI using only facts already in your product data, and sends them through its supplemental source.